Many of the best practices in Database Marketing are complex and technical. To use Database Marketing successfully, organizations need to make sure that their marketing personnel are appropriately trained. Since 1984, The Direct Marketing Association has presented a training seminar that addresses this need and which is lead by Marketing Analysis Application’s founder.

Organizations sometimes need Database Marketing training for a large number of personnel in a cost-effective format. There also may be a desire to have training which is customized to the organization’s particular situation and applications. Marketing Analysis Applications can build customized programs that combine its consulting and training expertise.

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