Linda Racine,

an independent list broker and circulation planner for more than 15 years, works with consumer and business-to-business catalogers, to analyze and fine tune their prospect and house database mailings to maximize profits. Linda’s long-term clients have included Hello Direct, Inmac, MobilePlanet, GN Netcom and WestMarine Products.

Linda has over 25 years of direct marketing experience. Prior to starting out on her own,
Linda was employed by Kestnbaum & Company as a Business Analyst, backing up consultants on projects including lifetime value analysis, market research, product space analysis and database analysis. As a Remote Account Support Representative for Harry and David Computer Services, she assisted service bureau clients in
understanding and optimizing merge/purge and file maintenance. And as Direct Marketing Manager first for Gump's, and later for Power Up! Software, Linda supervised catalog campaigns, analyzed mailings, developed customer databases and specified and installed mail order software systems.

Linda's expertise lies in analyses of mailings and her in-depth knowledge of mailing lists. Linda was a founding member of the Catalog and eCommerce Club Northern California (formerly the Northern California Catalog Club).

Apart from her direct marketing duties, Linda is a long time volunteer for the Peninsula Humane Society in San Mateo, California, and now serves on their Board of Directors. She also founded, and continues to run the Scoliosis Association
of San Francisco.

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