is not a luxury for information-driven marketers. Recognizing that important
reality, Marketing Analysis Applications is focused on providing highest-quality
services that are innovative, creative, thoughtful and application-oriented.
Several core ideas anchor Marketing Analysis Applications's approach to
analysis builds on understanding a company's core strengths, economics,
sustainable competitive advantages and markets.
best business results are achieved when marketing strategy, data analysis
and database systems are integrated and synchronized.
knowledge discovery is much harder than accumulating and processing data.
Bigger machines, larger databases and more expensive software often do
not lead to more effective marketing.
applications will be critical to marketing success in a business environment
where speed is critical, multi-channel complexity is growing, data is
increasingly a commodity and the economy is weak.
complexity and time pressures create high incentives for vendors and clients
to create low turnover, long-term, mutually beneficial relationships.
Applications concentrates on developing relationships with client companies
that share these perspectives and appreciate quality.
Marketing Analysis Applications, Inc.