Hope

Vincent W. Hope

is a marketing executive and customer knowledge specialist, experienced in delivering measurable, bottom-line impact with market and business intelligence. His 25-year career links the many elements of "demand management" - strategic planning, business development, primary market research, database marketing and applied modeling, integrated promotional campaigns, executive & staff education/training, decision processes, performance metrics and organizational productivity.

Mr. Hope's recent focus has been on database marketing - linking customer segmentation systems and insights to tactical marketing programs and outcomes. He has served organizations in commercial and consumer settings, across a range of industries - from financial service and retail to media communications, publishing and higher education. Clients include global names: Apple, Bank of America, BankOne, Bertelsmann, Disney, Exxon, GM, IBM, Kellogg's, Kodak, Matsushita, Mitsubishi, P&G, Philips, Revlon, Shell Oil, Sony, Sprint, 3M, Time/Warner, Xerox, among others.

Mr. Hope served as Director of Customer Knowledge in the database-marketing operations of billion-dollar Acxiom Corp. (NASDAQ: ACXM). There he led the trademarking and evolution of CRM program services and established Consumer Privacy Services for financial service clientele. He coordinated the agency's team of Client Strategists behind 300% revenue growth and a 5x profit gain.

Prior to Acxiom, Mr. Hope established the headquarters office of Strategic Research at the American Society for Quality (formerly ASQC), where he aided a business turnaround of the 150,000 member publishing and training organization. His team earned Baldrige Quality Award recognition for their work in customer focus, strategic process alignment and organizational impact.

Early in his career, he grew and then led a primary market research firm - developing proprietary tracking services for high-tech, media communications, entertainment and publishing industries - implementing client services that have come to be labeled Customer Relationship Management.

During his career Mr. Hope has worked with emerging-markets in Brazil, Eastern Europe and China. He has led futuring scenario exercises for strategic planning, authored market intelligence studies and structured the rollout of marketing application processes. Original projects and collaborations include the cultural roots of teamwork, applied technology forecasts, econometric industry models and baseline assessments of verticals such as corporate training and media equipment manufacturing.

Mr. Hope serves clients under private contract and teaches advanced marketing topics at the University of Rochester's Simon School of Business. He has taught a range of business curricula for more than 15 years (Marquette University, SUNY Geneseo, R.I.T), holds an MBA in Finance from Rochester Institute of Technology and a B.S. in Psychology from Denison University. He resides in Rochester, NY with his wife Mary, an applied anthropologist, along with their teen-aged daughter, Anna.