Marketing
Data Analysis
and Data Quality Management Journal of Targeting, Measurement and Analysis
for Marketing, Volume 11, Number 4, June, 2003.
In
Memoriam:
Robert D. Kestnbaum
Journal
of Targeting, Measurement and Analysis for Marketing, Volume 11, Number
3, March, 2003.
Read
Modeling
Multi-Channel Response Behavior.
Forthcoming in Interactive Marketing, Volume 5, Number 1, September,
2003.
Database
Marketing Connects to the Internet
Interactive Marketing, Volume 2, Number 2, October, 2000.
Unpublished
Articles
Analysis
of Segmentation Efficiency.
